2006-2007 Annual Report on Investment Opportunities in China's Small Home Appliances Industry

页数: 0页        字数：15000      图表数:0      出版时间：2007年01月

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Research fields: small home appliances, induction cooker, air purifier, water heater

Enterprises involved: Midea, Sunpentown, Joyoung, Fushibao, Yadu, Ada, Haier, Vanward, A.O. Smith, Ariston, Macro, etc.

Report Highlights

In 2006, driven by domestic demand and exports, China's small home appliances market grew substantially.

In the domestic market, induction cooker and air purifier achieved hyper-conventional development. Water dispenser and new-type hot water kettle got into the market startup period. In the export market, Chinese enterprises still have notable cost advantages. The pivot of the production of most small home appliances is shifting to China.

Against the background of a prosperous industry, export restrictions like fierce market competition and antidumping are eroding manufacturers' profit margin. China's small home appliances industry comes to a turning point from scale expansion to efficiency improvement.

In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on Investment Opportunities in China's Small Home Appliances Industry. It helps vendors, investors, and the industry chain grasp more accurately the pulse of China's small home appliance market, to comb the development course of segment application value:

Backed by full and accurate market description data, the report depicts the development and changes in 2006 from the angle of production capacity, output, domestic sales, and exports, to discern the industry's development trend.

It draws the outline of the industry's value chain, examines competition situation in various links in the industry chain, and presents analysis of industry lifecycle with a large number of indexes.

After examining major brands' competition performance in 2006, it reviews the makings of leading players in the dimension of market share and competition strategy.

It presents quantitative forecast of the market, and conducts modeling regression and expert verification for the domestic sales and export markets, and derives valuable trend analysis and quantitative results.

It identifies fields with the greatest investment value in the industry, and puts forward reasonable entry strategy.

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