Research fields: mobile TV, e-magazines, IPTV, online games, P2P video websites

Enterprises involved: Shanda, NetEase, POCO, XPLUS, MYSEE, UUSEE, 51TV, etc.

Report Highlights

In recent years, with the Internet and wireless communications as communication carrier, and digital multimedia content at the core, the digital media industry has been rising rapidly worldwide, and changing the way people obtain information and enjoy creation in a subtle manner. The year 2006 witnessed the rapid development of China's digital media industry. In particular, interactive digital media with P2P technology as carrier is emerging rapidly, becoming one of the most successful business models combining traditional media and the Internet.

Digital media utilizes traditional media's most content expression forms. Furthermore, in view of the characteristics of the Internet and wireless communications networks, it blends a variety of innovative content forms, including multimedia, animation, interactive technology, and digital content, to send information to target audiences real time in an all-sided manner through various channels. In the course of convergence of digital media and traditional media, a number of pioneers in the industry have embarked on the cultivation and layout of the field of digital media. However, in complicated industry environment, and the fledgling consumer and application markets, the digital media industry still faces huge competition and profit pressure...

In the face of changes in industry environment and market competition, CCID Consulting releases the 2006-2007 Annual Report on Investment Opportunities in China's Digital Media Industry. It helps vendors, investors, and the industry chain grasp more accurately the pulse of the digital media industry, to comb the development course of segment application value:

Backed by full and accurate industry description data, the report depicts the development and changes in 2006 in the dimension of industry size, regional development, typical business models, structure of industry chain, major events, and M&A, to discern the industry's development trend.

After elaborating on leading vendors' competition performance in 2006, the report sums up typical enterprises' failures and losses in the dimension of size of industry segments, competition situation, and competition strategy, and reviews the makings of leading players.

It presents in-depth quantitative forecast of the industry, and conducts modeling regression and expert verification for the whole industry and industry segments, and derives valuable trend analysis and quantitative results.

Moreover, it examines impetuses and obstacles to market segments, and conducts multidimensional analysis of user demand.

目录